Many businesses are converting from regular advertising to social media advertising. Social media marketing is a recent component of organizations’ integrated marketing communications plans. Integrated marketing communications is a principle organizations follow to connect with their targeted markets.
Social media marketing is becoming more popular for different reasons. The most obvious is that it is more affordable. Lots of social media sites allow pages to be created for free. These pages can include, but are not limited to, Facebook pages, Twitter accounts, Pinterest accounts and blogs.
Another reason that social media is becoming more popular among businesses is that social media has a HUGE audience. As time goes on and technology changes and progresses, it is important to keep up with the mediums in which consumers are gathering their information.
Social media allows businesses to have their own voice and interact with customers and consumers. This is becoming more and more popular in today’s society. It allows businesses to educate people instead of only trying to sell.
Finally, I think that social media is important in businesses more so now than ever because it makes it easier to keep an eye on competitors. Let’s be honest, isn’t that important when you are trying to make money?